Business
A Look to Visual Identity: Concept and Components

A Look to Visual Identity: Concept and Components

Visual Identity

Your brand’s visual identity goes from your Logo to the color and fonts you decide to use. It is how your brand looks and is a massive part of your brand experience. Therefore, your business’s credibility needs a strong Visual Identity System that reflects a purpose and gives your audience a sense of familiarity and recognition. 

Your Visual Identity System should be consistent and go beyond your Logo, and it should include all the visual aspects of your brand: color, photography, images, videography, fonts, and type. The goal is to communicate clearly with your audience. However, perhaps the most important part of your Visual Identity System is your Logo. It is an element that helps your customers recognize and remember you, the most effective logos are simple but with a differentiated mark. 

In order to develop a proper logo design, you need to make sure that you have a strong internet connection. You can contact Spectrum customer service to get your hands on a fast internet connection because to have an uninterrupted design process, you need a good internet connection. 

Without any further delay, let’s dig into the details. 

Developing a logo

Developing a unique logo is challenging, but you can always use references, look at the brands that inspire you, and create a distinctive, memorable logo that resonates with your audience. Your Logo will represent your brand, so it is crucial to use it well. A logo that’s pixelated, distorted, or too small to read could give viewers a lousy impression. 

Always use a high-quality image with the right size for any use. The color you decide to use will have a strong impression on your clients. You should also select a  color palette with a maximum of three colors, and it will help you to be cohesive and create a sense of unity when you use it on different platforms and projects. Color is a helpful element that defines your brand’s personality and style.

The typography is an element that may seem simple but is interestingly expressive. Choose between two or three fonts. The fonts should reflect your Visual Identity System, so you should choose them with care: they should be legible and avoid overused fonts. When used together, your brand can create a powerful and consistent Visual Identity System. 

How to Build a Visual Identity System

Know Your Audience

First, you will have to define a segment you want to reach. You can obtain basic demographics such as gender, age, and location on social media following or website traffic, but you can go deeper and research their habits, behaviors, patterns, and motivations and use them to create your Visual Identity System. 

Create a Mood Board

Gather images, videos, and photographs that inspire you and give you the vibe you want to transmit to your audience. As they are curated content, they are only inspirational, and with a mood board, you will be able to share the feelings you want to achieve of the Visual Identity Sistem with your team. 

Include Guidelines

For your Visual Identity to work well it is vital to include guidelines for each element. These questions can help you understand the guidelines: how do designers create new content without breaking consistency? How does a website developer understand what the website should look like? You should be specific about the dos and don’t of your Visual Identity System to preserve your brand’s cohesion. 

Build a future-friendly visual identity system

The key is to have a Visual Identity System that can be used for future projects and remains unique and fashionable. Use neutral colors and simple fonts.

Why Does A Visual Brand Identity Matter?

Creating a unique and recognizable Visual Identity marks the differentiation between your brand and its competitors. A cohesive and structured Visual Identity System with well-thought-out elements will make your brand look good, help you look appealing to customers, and make it much easier for them to relate to your business.

Your logo is used to introduce your brand to possible customers and leave a long-lasting impression on them, evoking a more personalized experience. Still, it would be best if you created consistency across the elements that compose your brand´s identity to be reliable for your clients. As long as consumers recognize your brand, it will be easier for them to choose it over others, and having a cohesive Visual Identity will be helpful for that. According to the Global Consumer Survey, 84% of customers are more inclined to stay loyal to a brand whose values align with theirs. Visual Identity can also help customers build a strong bond with your brand. 

Wrapping Up

Your Visual Identity System is an excellent way to introduce possible customers and leave a long-lasting impression on them. Still, it would be best if you created consistency across the elements that compose your brand´s Identity to be reliable for your clients.  According to the Global Consumer Survey, 84% of customers are more inclined to stay loyal to a brand whose values align with theirs. Therefore, visual Identity can also help customers build a strong bond with your brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

six + 16 =