Understanding the Functionality of HubSpot’s eCommerce Bridge API

HubSpot is one of the leading customer relationship management (CRM) tools that are used by businesses to increase revenue. With the help of this, you can enhance user experience. Data security is very important in today’s era and you need to protect the data to run your business at peak efficiency.

For streamlined data processes and security, you need to analyse the same with the help of various tools. Basically, it is where APIs are used and data is sent wherever it is needed. A Magento agency UK can help you realise the full potential of the eCommerce business.

What is Bridge API?

Bridge API is an application programming interface from HubSpot that can sync customer data to HubSpot. It can be used to create actionable insights and you can grow in a competitive market and increase the lead conversion rate.

Bridge API makes data synchronisation easy and you can manage every lead and target user with updated strategies. It will increase the return on investment and improve sales performance across marketing campaigns. You only need to know the data structure and take advantage of this useful API built on an eCommerce framework.

It improves workflow and sends emails to every user and improves user interaction with performance tracking. For eCommerce businesses, it can be used to reduce cart abandonments. A strong dashboard is used for order management and segment users based on precise mapping.

Benefits of the Bridge API

There are several benefits of bridge API that can increase your revenue and reduce your marketing efforts. Here are some of the advantages of the Bridge API:

Quality data insights

With the help of the bridge API in HubSpot, you can know what your customers need and what is not necessary for them. The data collected from user behaviour will help in increasing sales and increasing product sales.

Reduce cart abandonment

There are times when customers don’t make the order and keep the item in the cart. With EB API integrated into the HubSpot CRM, you can reduce the items that are abandoned in the cart. It can be done by sending them customised emails. It is the best way to recover lost carts and generate quality revenue from there.

Better user experience

Data can tell customer behaviour and data patterns. You can craft better emails fully personalised to user demands and give them recommendations as they need. It will help you grow your business and you can give special treatment to every user.

Increase engagement

With HubSpot’s Bridge API, a business can manage the complete journey of a lead and manage it to convert. It is very helpful in making more business with the collected data and improving user retention rate with quality recommendations.

Why should you connect the eCommerce store to HubSpot?

There are several reasons that make HubSpot connectivity to eCommerce stores a great process. Here are some of the reasons why you should consider connecting the eCommerce store to the HubSpot CRM and its bridge API.

Enhance your email marketing & automation processes

If you are working on email marketing, have HubSpot CRM, and want your processes automated, the best solution is going with bridge API. You can strategically invite users and smoothen the responsibilities of a marketing campaign. It can be used to remind users about abandonment carts and reconnect with them when a product comes in stock.

Understand customer behaviours

Understanding customer behaviour is very essential for the growth of the business. Whether you want to create a list of contacts and segment them for strategy development, it is the best choice. It can improve workflow and give you the best strategy for a data-driven approach.

Report on how marketing activity is helping drive revenue

You can use data for developing marketing strategies. It gives you data to create ads and you can retarget the users and grow revenue for your business. You can compare the data with the previous week or month and improve your average order values.

Assist customers on your store with live chat and bots

You can add advanced functionalities to your eCommerce store with bridge API. HubSpot provides great features and you can run your business by increasing customer interactions. By offering live chat and bots, you can save on budget and increase employee productivity.

Understanding HubSpot Bridge API functionality

You need to learn what data can be used and how to use it with the bridge API with the CRM. Here are some of the functionalities that can help your business grow:

Mapping data onto CRM

You need to configure mapping for the data from your eCommerce store and it will assist you in converting to the eStore. It is done with the help of a HubSpot object as it is an object. Every order on the eStore is linked to HubSpot. The Bridge API will synchronise and mapping is very useful in that process.

Establish the store where your data will be synced

If the mapping is done then you need to define the store from where you need to synchronise the data. Bridge API will help in storing data in HubSpot. For this, you need to have an eCommerce account connected to the HubSpot CRM. Every big platform is compatible with HubSpot and you can navigate to the app marketplace from the HubSpot account. 

Send messages to HubSpot

Bridge API sends the messages to the HubSpot CRM for data collection. When an object changes, it can be used for giving instant information to the business. It is very essential to find out whenever there is any change made in the business data.

Sync the status of the data

With the sync messages from the Bridge API, HubSpot will apply changes to the data. This is done by translating the messages using property mappings, validating with the data that is currently in the system and making changes to the account accordingly. There are two endpoints and you should monitor both of them to synchronise messages with real-time updates.

Utilise HubSpot eCommerce Bridge API for your business

Every eCommerce business needs proper data management and you should perform them to make the most out of your business. Bridge API is very helpful and can change the whole dynamics of the business data and how you deal with analytics.

HubSpot eCommerce Bridge(EB) allows you to synchronise your eCommerce user data to CRM. It simplifies its management and analysis for you. If you want to leverage EB API for your eStore, you can take help from HubSpot partner UK. It will help you grow your business with real-time data updates with the powers of the HubSpot CRM.