Why Is Mobile Optimisation Important in 2023?

The world has gone mobile. With the increasing number of smartphones and tablets, people are now accessing the internet from their mobile devices more than their desktops. The trend is not slowing down, in fact, it’s expected to continue to grow even further. 

In 2023, there will be an estimated 6.8 billion mobile phone users worldwide. This means that mobile optimisation in website design and development is more important than ever.

And this blog will open your eyes to why your brand should be ready for the mobile surge and how you can get started for your business this year. 

What is mobile optimisation? 

Mobile optimisation refers to the process of adapting website content to deliver a customised and flawless experience to users who are visiting your site from a mobile device. Your website should be accessible in all formats.

This means that the website should be easy to navigate, fast loading, and should have a responsive design that adjusts to different screen sizes of your website users. Mobile optimisation is not just limited to website design but also includes your brand’s mobile apps.

Why is mobile optimisation important? 

For digital marketing 

In the digital age, digital marketing is an essential component of your business’s marketing strategy. Digital marketing is all about reaching out to your customers through different channels, such as social media, email, search engines, and websites, regardless of device they use.  

And this is where mobile-optimised websites are important. It ensures that your website and other digital assets are accessible on mobile devices, which are the primary means of accessing digital content.

Getting your website to billions of smartphone users online would mean a huge gain already for your business. Making it optimised for mobile use will only double the gains from there. 

Mobile Optimisation will serve as a huge asset to your business by converting mobile traffic into leads. 

For user experience

User experience (UX) is an essential factor for website design and development. When users visit a website, they expect a seamless and intuitive experience, especially when accessing your website on their mobile devices. 

A mobile-optimised website ensures the user experience is smooth and uninterrupted, leading to more engagement and conversions. It starts with identifying the issues and suggestions for your current website UX, making the necessary changes, and generating feedback about its performance. 

A mobile-ready UX also ensures your eCommerce website caters to its customers, who mostly use phones to shop. A seamless experience on your site’s shopping and checkout pages delivers the best user experience for them. 

For search engine optimisation (SEO) 

Website SEO isn’t always about keywords after all. 

As you know, your website shall rely heavily on its performance on search. SEO also prioritises seamless user experience on your website, which comes from it being fit for mobile usage. 

SEO is critical in driving traffic and improving the ranking of a website on search engine results pages (SERPs). Aside from keywords, another ranking factor it considers is your website’s mobile-friendliness. 

Google, the most popular search engine, prioritises mobile-friendly websites in its search results algorithm. It means that if your website is mobile-optimised, it has a better chance of ranking higher in search engine results, leading to more traffic and conversions.

For website speed

Need for speed? Rely on mobile optimisation! 

Website speed is a critical factor in website design and development. Slow loading pages lead to a higher bounce rate, lower engagement, and fewer conversions. You definitely wouldn’t want any part of that for your website. 

On the other hand, mobile-optimised websites are expected to load fast to ensure that users can quickly access the content they are seeking. With 64% of your website users expecting your website to load within four seconds, it’s a narrow time frame to work with. 

For content consumption

Mobile devices have transformed the way people consume content. Users now expect to access content on their mobile devices, and businesses like yours must satisfy this demand. 

A mobile-optimised website allows your users to view content smoothly. Remember, connections between you and your customers start with content they can resonate with. Establish the link early on by optimising your website for mobile content consumption. Make content sharing easier for mobile users as well. 

For eCommerce

If you have an eCommerce website, getting mobile-ready must be a priority. 

E Commerce is about making it easy for your customers to buy products online, whatever device they use. Mobile-optimised e-commerce websites ensure the buying process is effortless and quick on mobile devices, leading to higher conversions and sales.

Mobile-ready e-commerce sites also ensure their customers get the best experience from their sites. If your site allows mobile payments and smoother transactions via phone, more customers will come to see what your site offers. 

Want to make your e-commerce site mobile-friendly? Read how you can achieve it here! 

For social media 

Mobile devices and social media make a great pair, and combining them can take your brand further. And with an expected 5.85 billion social media users by 2027, it’s a long-term strategy you must adopt. 

Social media is a powerful marketing tool, and your business can use social media to reach out to your target audience. Mobile-optimised websites ensure that social media campaigns are accessible on mobile devices, leading to more visits, shares, and conversions. 

For user behaviour

User behaviour on mobile devices is different from that on desktops. Mobile users have shorter attention spans and are more likely to make impulse purchases. 

A mobile-optimised website ensures businesses can cater to these user behaviours, leading to higher engagement and conversions.

Capitalise on this user behaviour by mobile optimisation. By tracking what group of items these customers usually shop for or recent shopping behaviour, you can implement user specific actions to make their online buying easier, which results in more sales and conversions for your site.

Be mobile-ready! 

In conclusion, mobile optimisation is a must in 2023. The world has gone mobile, and businesses need to adapt to this trend by designing and developing websites that are tailored for mobile gadgets. Or else, risk getting left behind. 

And if you’re looking for a mobile-optimised website, Elephant in the Boardroom, Melbourne’s leading website design and development agency, is here to lend you a digital helping hand! We design websites that work for mobile and satisfy your customers’ needs, so let’s get started here!