Various Innovative Uses of Custom Printing
Printing is a very effective marketing technique. It provides advertisements for the products and also helps the customers to get information about the brand and the products that they offer. They are an excellent marketing strategy for new brands. Moreover, they are also very effective for constructing a brand image. After all, wherever a person sees, he finds words printed. These words remain in the memory of the person. In such a case, a brand needs to adapt convincing ways to attract the attention of the customer. If the image of the printed word stays in the mind of the person, it means a huge success for the brand. Therefore, brands need to devise creative and innovative ways to charm the customer and convince them that this brand is the best for them. One may use the custom printing for various products. Following are some products for which it can be used.
Send your messages in creative envelopes:
In today’s world of WhatsApp and instant messaging, envelopes have become an old story. But remember, old is gold indeed! Brands that adopt traditional styles get praise and prominence from the people. Therefore, one may use specially customised envelopes for sending official notifications or for various other reasons. Often, some new offers by the brand can be presented in these envelopes. The brand name and logo can be printed on these envelopes that serve as a constant advertising source. Moreover, people who are fascinated by envelopes may keep these envelopes with them for keeping money or something else. Hence, envelopes remain a cool marketing strategy for the promotion of a brand.
Keep all your record in one place:
Record keeping sometimes becomes a very difficult task especially; if the things are not noted down at regular intervals. Or the record is kept on separate pages. These separate pages are often lost and therefore prove to be a great inconvenience. Therefore, one may get special customised carbonless forms. You must be thinking that in this digital world who subscribe to the old ways of record-keeping by hand? But this is not such an irrelevant technique for noting things today. Because humans are always superior to machines, therefore, they should not completely rely on machines at all times. They should trust in their abilities and thus do some work by themselves.
Make forms for customer surveys:
A brand may get customised forms for recording various surveys by customers. These forms have the brand name written on them along with the logo. They may also contain a watermark of the brand name. They can be very impressive for the customer. Moreover, they are also very convenient as any desired information can be printed on them using the custom printing. The brand may ask any type of questions from the customer that they can answer according to their understanding. Moreover, the brand may ask for detailed answers or just yes/no. Such questionnaires make the audience know that their opinion matters for the brand owner, and therefore, they consider the brand whenever they have to buy something.
Cover the CDs in amazing jackets:
CD jackets are also innovative use of customised printing. They can be made in any colours, and any design may be drawn on them. They may contain information about the cast of the movie for which the CD is about. They also protect the CDs that may break if not handled with care.
Improve presentations using presentation folders:
One may use customised presentation folders to make the presentations more effective. They can be used to hold documents, or they can also contain the entire material or plan of what the presentation is about. In this way, they can be a great add-on to the value of a brand. The brands may also create their entire portfolio using these presentation folders. They are large-sized and may contain the complete information of the services and products offered by the brand.
Make the customers amazed using retail packaging:
Retail packaging is made for the product just according to its requirements and needs. There can be anything written on them. Moreover, their size is also changeable, and they can be modified to suit the requirements of the product. They can be used for all types of products be they edible or non-edible. These boxes are very special for the customers as they look very cute and adorable.
Therefore, all the above–mentioned products can be made using. They enhance the brand value and help to establish its identity.