How To Develop A Relationship-Centric Recruiting Process: Why Does Your ATS Need a CRM?
When it comes to recruiting, technology has simplified numerous processes. It has become increasingly important to build relationships when recruiting. This is where you look for the best talent and eventually try to lure them into joining your organization. The article raises questions such as what technological tools a company should use to fully realize the full benefits of candidate-centric recruiting and find the perfect balance between promoting your brand & values, while at the same time bringing on the best talent possible.
What are the benefits of CRM software for your ATS?
People often assume or believe that Recruitment ATS and Staffing CRM are one and the same thing, leading to this commonly asked question. Having a good grasp of the functions of each tool can pave the way for a successful recruiting strategy.
A typical applicant tracking system automates the application process, which would normally be done manually, and provides a comprehensive database of candidates, but it doesn’t let you establish a relationship with your applicants.
In contrast, a CRM enables you to build relationships with your candidates, as the sourcing engine creates a private talent pool and automatically nurtures job candidates.
Candidate-centric recruiting is what it sounds like.
When it comes to recruiting, candidate centricity means putting candidates first. Additionally, in terms of recruiting, it means cultivating a good reputation for the company. In addition, it means building a positive relationship with your employees and candidates during their careers. Therefore, candidate-centric recruiting allows you to recruit from a larger pool of candidates.
A comparison of candidate-centric and employer-centric recruitment
candidate-centric recruiting means employers prioritize candidates’ needs. Employer-centric recruiting, on the other hand, prioritizes the employer’s needs. Candidates-centric recruiting places a greater emphasis on building relationships with candidates. Employer-centric recruiting, on the other hand, focuses on filling vacancies.
Recruiting strategies that are candidate-centric
Here are four strategies for a candidate-centric recruiting process.
- Improve your website application process by assessing it.
- Get to know your potential employees.
- Eliminate obstacles and streamline the candidate experience.
- Communicate clearly between the hiring team and the candidate.
You can think of CRM as your unofficial spokesperson
CRM gives you the ability to send a variety of messages to different candidates in your database at the right time. As a result of this open communication, top talent can be nurtured and nurtured in your company, allowing for your company to have the best resources in the market as part of your team. CRM is extremely effective in today’s competitive world due to the fact that it allows the company to tailor its message to suit different candidates, depending on where they are in the recruitment process. Having this level of personalization gives your company a competitive edge while jostling for top talent against other similar companies.
How CRM can help employers brand themselves
In order to carve out a message that resonates with top talent, you need to create an effective employer brand. If you fail to incorporate relationship recruiting into your sourcing strategy, you will likely fall short when it comes to identifying top talent for your organization.
What are the signs that you need Recruitment CRM?
What impact will a recruitment CRM have on the recruitment strategy currently in place and, most importantly, will your staff be able to leverage the insights provided by the Staffing CRM to identify talent and ultimately attract it to your organization? Listed below are some reasons why your company would benefit from using a CRM system in conjunction with your ATS:
Shortlisting candidates is made so much easier with a demo ats. Unfortunately, only those applicants who apply will be considered. The best candidates should be sourced if your company intends to hire the best talent. Otherwise, an ATS would be useless. In contrast, a good CRM will allow you to actively promote your brand and build relationships. As a result, you will be able to attract the best resources.
Is your team managing candidate data using spreadsheets:
You spend the bulk of your budget on a Recruitment ATS system that still forces you to use spreadsheets to gain insight into your candidates. It is impossible to determine if a candidate relationship can blossom into something meaningful from a spreadsheet. In addition to these spreadsheets, other tools are often required in order to make sense of the information. This can include email clients that require switching from one tool to another. Added to the complexity. Relationship recruiting also suffers. Relationship recruiting is extremely important for securing top talent for your organization.
Do you have more than one recruiter:
Building and maintaining relationships with candidates requires a team effort.
It is important that every team member has access to the candidates’ data. The recruiter must be aware of everything that has taken place in order to approach the candidate effectively and close the deal. The relationship can then be developed further down the road. Your entire recruitment team will be on the same page with better visibility and availability of information.
Is there a position that you have trouble filling:
One thing is to recruit for roles that are easy to fill and have a large applicant pool. Is there a position for which companies in the industry struggle to find qualified people with the necessary skills? Developing relationships with CRM is easy. Moreover, it can provide employers with access to resources they wouldn’t ordinarily have access to.
How many candidates are stored in your ATS:
If you have a large database of candidates who have applied to your company over the years. Then only a CRM system would be able to determine which candidates are best for any open positions. It is likely that you will spend most of your time deciphering spreadsheets and trying to make sense of any trend that you can uncover without CRM.
How do you generate interest in your career fairs or online campaigns:
In today’s job market, many companies are using career fairs and online campaigns to not only attract top talent. Employer branding is also being promoted. Nevertheless, it can be difficult to gauge the success of these campaigns. It is extremely difficult to accurately determine how many applicants applied through these initiatives. Therefore, it is difficult to determine if your investment was worthwhile. Staffing CRM systems, on the other hand, will be able to show the success of the initiatives taken. Consequently, you will be able to groom the best talent available in the future.
For staffing companies seeking top talent, ATS has simplified a lot of things through automation. In order to build a sustainable pipeline of top talent, you must build on existing relationships and forge new ones. An ATS software coupled with a Staffing CRM system, however, is required for this to work.
CRM software will provide you with the ability to leverage all the relevant data in your database with the added functionality of ATS software. Moreover, you can determine the exact return you will receive on your recruitment efforts through different recruitment initiatives.