Your Social Media Plan Should Cater to Your Strengths

Before you start using social media to promote your business, you need to develop a strategic plan. What purpose will your social media strategy have? What goals have you set? How will you measure those goals? Those are all important benchmarks you need to consider It really doesn’t matter which sites you are using, it is still important to develop […]

How to Choose the Best Influencer Marketing Agency in Dubai

A study indicates that more than 80% of consumers strongly consider recommendations from their social connections. This is the primary reason why businesses are partnering with influencers to promote their brands, products or services. Dubai is one of the largest business hubs of the Asian continent and is the home to many brands big and small. These brands heavily rely […]