7 Content Marketing Secrets to Boost Website Traffic
Hey, are you also in the same boat as most website owners? Are you also facing the same issue of not driving enough website traffic besides having a well-designed website? Of course, otherwise, you wouldn’t be here.
One of the effective ways that came to my notice is content marketing. I have prepared a list of the top 7 content marketing hacks that will double (or triple) your website traffic. I mean, who knows.
But, first, discuss content marketing and its importance before I dive in to explore content marketing hacks? Sounds interesting? So, without further ado, let’s scroll down a little and read about it briefly.
What Is Content Marketing? Why Is It Important?
Content marketing is one of the most powerful marketing tactics that grabs the attention of a defined audience by posting appropriate, helpful, and informative content on the website. It builds trust, generates leads, and, most importantly, drives high web traffic. If you also want to leverage the content marketing features and want extraordinary website traffic, consider hiring a growth marketing company.
Content marketing is like an umbrella under which numerous elements come like informative blogs, videos, podcasts, e-books, emails, visual content, and much more. It is a cost-effective and demanding marketing technique that strengthens the customer relationship and has an attractive return on investment (ROI).
Plus, it is excellent from an SEO perspective. Since the audience asks for high-quality content, it is always better to contact well-versed content marketers to receive quality content for your website.
That said, 91% of companies across the globe are already using content marketing, as per Statista. So, do not hang around more, or else you will miss your chance of winning organic website traffic.
Top 7 Content Marketing Hacks to Boost Website Traffic
- Revamp Your Content Calendar
If you want to achieve your long-term content, web traffic, and overall marketing goals, revamp your content calendar today.
Change is a part of everyone’s life, and it is imperative to make changes in a content calendar because many things may have taken new turns since the time you have made it. Overhaul your content calendar after conducting in-depth market research, analyzing your competitors closely, and understanding what new techniques have come into the market.
No matter how big or small the change is, evaluate them as per the latest trends and renew your content calendar accordingly.
- Create an Everlasting Content
How to increase website traffic through content marketing? If anyone asks this to you, answer them in three magical words – “create everlasting content.”
Content is a powerful marketing tactic (if done right) that leaves an everlasting impression on the readers if it is engaging (and informative) enough. Evergreen content is timeless content that enables the readers to stick for the long term and reduce the bounce rate.
Plus, it tells search engines like Google that your content is valuable. You can also do experimental writing beyond your comfort zone and fill the missing pieces in your content that others don’t include.
- Create More List Articles (Listicles)
Creating more listicles is also one of the top-notch ways to increase website traffic. How? Let’s see.
Long format content now comes in the list of old-school, and its replacement is list articles. Listicles were in the long run, and it piques the user’s interest because of the eye-catching headlines, easy-to-read content, list articles are shareable, and carry short and crisp information.
Drafting to-the-point content is much more accessible and grabs the user’s attention quickly. Therefore, write an organized content (such as listicles) as it encourages the users to read further and makes them share your content with more readers.
- Promote Guest Blogging
One of the striking secrets of content marketing to increase traffic is by promoting guest blogs.
Guest blogging is tested and tried content marketing to create brand awareness on top websites and increase website traffic. Now, it has become easy to connect with the influencers that result in an improved personal network.
It also strengthens the backlink profile as few websites (entertaining the guest post) allow the contributors to add at least one URL on their website.
- Use Inbound Links
Another name for inbound links is backlinks or incoming links. It also has a vital role to play in boosting website traffic.
Inbound links act as a vote of confidence describing the website’s credibility and authenticity. If you genuinely want to enhance the website traffic, make sure that links belong to a relevant and high-quality website.
The incoming link raises brand awareness, develops business resources, and makes you one step ahead of your competitors.
- Repurpose Top Blog Posts
Here comes another content marketing hack to look after – repurpose your top blog posts.
Repurposing popular blog posts is one of the handy content marketing hacks. It not only builds up the online presence but also saves a lot of time. You can repurpose your popular blog post into an infographic, video content, or interview blog as Google crawls the websites to look for updated (or new) content.
It reaches out to the new audience, achieves multiple goals, expands the reach, enhances the online presence, and many more.
- Use SEO Techniques
If you want to boost organic website traffic, you cannot forget the notable content marketing hack – search engine optimization (SEO).
SEO ensures that your website is featuring in top results that draw numerous visitors to your website. If you are using SEO techniques the right way, you can sit back and relax as it always targets the loyal audience, does 24*7 brand promotion, brings quality traffic, and builds trust.
Moreover, it is the long-term strategy that provides a higher conversion rate, and it is a cost-effective marketing hack.
I hope, if anybody asks you how to increase website traffic through content marketing, you know what you have to say in response.
Indeed, you can not achieve a good amount of website traffic overnight. It takes time, hard work, patience, and most importantly, apt content marketing hacks.
So, implement these content marketing hacks right away and see the surprising results.
All the best!