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Top Points To Improve SEO For Blogging Website
June 9, 2021

Top Points To Improve SEO For Blogging Website

Blogging Website
Now that you’ve completed the initial site review, you should have a pretty good picture of what challenges you are faced with. You should also come away from post # 2, Initial Website Analysis, with a good idea of what you need to work on from usability, layout, design, and of course search engine optimization perspective. Concentrating on the latter, your mission, should you choose to accept it, is typical to most SEO campaigns: increase natural results position and increase conversions for the site. AKA, getting qualified, interested users to where they need to be. So, with that mission in mind, we have to start initial SEO keyword research to ensure that you are going after the correct phrases. This step is extremely important in the overall process, so don’t be afraid to spend a little extra time on it. Here are a couple of keyword targeting guidelines that I try to follow: The number of phrases your target should depend on the size of the site. Obviously, the bigger the site the more opportunity you have to target more key phrases. Spend some time on the site, putting yourself in the position of a potential visitor. What terms would you be using if you were looking for this information? Most of you will know your business fairly well, so it may be pretty easy for this initial run-through. Document your results in a separate document for tracking purposes. Although there has been some recent debate on whether you should invest in long-tail phrases, I wouldn’t be really quick to abandon the idea. For example, a client in the custom carpentry business may be interested in going after the term “legs” in association with a table part, but that may be just a little too general and way too competitive. While you may have the desire to go after some of these more general terms, unless your sole mission is to bring in traffic to your site with no regard for the visitor’s qualification to convert, it probably will not result in a ton of sales or contacts. Consider the competition and popularity of sites you are trying to go after. Automated tools can help here, (including Trellian, Google AdWords tools, etc.). The goal is popular (often searched), non-competitive phrases. Target key phrases that can be currently supported on your site. Document your findings, so in the future when you are adjusting your keyword strategy, you don’t have to reinvent the wheel. Once you have narrowed it down, do some benchmarking so that you can compare what impact your SEO efforts have had on the rankings for your core list. As a general SEO strategy, TKG relies heavily on our ability to compare site trends through benchmarking, including a great post on benchmarking online conversions that may give you some ideas about the strategy

SEO is complicated but essential to survive in the cut-throat competition today. This is definitely important for someone with a blogging website. When you blog, you will want others to connect with what you are saying to promote your website. It is quite simple. Well, being found by who’s looking for the best, is just required. In such instances, search engine optimization can offer great help. As part of the strategies, it is one best way to help readers find your blog post.

You might already have an idea about the basics of SEO, like including keywords in the headings, customising the URL, writing meta descriptions etc., but SEO is more than that. To be a part of this competitive world, thriving, you need to move ahead with advanced SEO. If you are ready to take the big step, then search for an SEO company in Melbourne and hire the most reputable ones to help rank your blogging website higher on the search engine results.

Remember the following SEO tips to guarantee you attain positive success

1. Include keyword research in your planning

The bloggers understand the importance of planning. If you don’t plan out the topics or deadlines, it will be hard to stay consistent with the post. So every time you sit down to plan out things for the coming weeks, search for the keywords to find the topics the audience is interested in and their language while searching for those important topics. In cases where you own the right information about some trending topics, you can post blogs on them. This will help bring better visits to your website

2. Perform SERP research about the topics you are blogging

Remember, not all result pages are similar. With the increase in rich results, some of the searches bring a list of links while the others open up the answer box. Knowing what a search result page looks like will help you determine the right way to optimise your blog posts to land on the best spot on the page. Besides, when you know which web pages are ranking better, you can look at them to know what they are doing. With this, you can spot your mistakes and update your current strategy to get better results

3. Optimise for better results

When you find the keywords that help get to the top results, you need to optimise the content based on the specific result type. In some cases, this means using schema markup to make your content stand out among others. In other cases optimising your blog post can be beneficial. Either way, you clearly must understand what you are targeting. This will help you achieve the best

4. Keep the content comprehensive

Ascovering of today, a lot of debate is going on about the length of the topics. By trying to pad a post, you cannot rank it better as readers don’t like it, and Google gives importance to the reader’s response. While writing a short post will mean your readers won’t get adequate information. It’s better not to stress about the word count and aim to ensure you post every content that covers the subject’s comprehensive approach. Research to put together a list of questions and the keywords about the topic and then answer the questions accordingly.

Writing comprehensive content will get pretty long, but it is essential to use proper subheadings and divide it into sections to make it easy for the readers to understand. Do not avoid using relevant keywords in the subheadings as it helps the Google crawlers know what the page is about, which will improve your ranking.

5. Optimise the images for SEO

Your blogging cannot always be based on the texts. There must be at least one image that attracts the readers. It is one of the foremost reasons why people seem to be better with images and not words. Thus, you must take out time to find relevant images for your blog and see them as an opportunity for search engine optimisation on the page.

In the blog, every single image included must present an opportunity to add a keyword to the page. You can consider using the alt text, the caption text, the image file name etc., for inserting the keywords onto the page. This is a great way to signal Google about what is on the page

6. Guest post on relevant blogs

Getting backlinks is definitely one troubling part of SEO. A great way for bloggers to get quality backlinks is by creating valuable content for related websites. Although it requires a great amount of work, this will guarantee you can reach the audience and improve your website’s SEO authority.

Find blogs that cover topic similar to yours and write about them. Further, find if the website accepts guest post. Take your time to get familiar with the post published and the topic most relevant for the readers. Before you come up with a blog post idea, make sure to pitch and write for the website.

Remember, you must accept the rejection, especially when targeting a page with a huge readership. However, when done right, the guest post will open a new gate of your blog to a wide range of audience and provide you quality linking opportunities for your blog. Just remember to avoid overdoing it, or else your website will look spam

7. Network online

Although you might not like this idea at once, networking can do great for SEO. Although getting backlinks is the hardest thing that requires a lot of time and patience to see positive results, it can bring a great difference to your online presence. Look out for online communities in your niche. This might be in the form of Facebook groups, Twitter chats or professional organisations that conduct virtual meetups. Attend the meeting to get the people to know you. The relationship you form will help build links easily and quickly.

8. Feature influencers on the blog post

Similar to the guest posting, you can find ways to collaborate with the influencers to expose your blog to a wide range of audience. This could mean interviewing the bloggers, pointing out an example of something an influencer is doing well. When you feature a well-known blogger, you can get them on your radar. In fact, there is a chance they will share your blog with their audience, which can help get new views and followers. Eventually, you will grow your network online, leading to a better response.

Conclusion

Blogging is one of the most effective ways to improve SEO. But when you have a blogging website, you need to consider numerous strategies and techniques to guarantee you are getting the right visits and followers. Creating some regular content is one good way to ensure the content is visible in the search engine. Besides this, you need to put in a little more effort which is possible only with professional help. So look for the best SEO companies in Melbourne and hire a reputable one to guarantee your business gets the right help.

Webomaze can offer you great assistance. The professionals there are certified and skilled come up with a customised SEO plan for your website. This will guarantee your blogging website performs well on SEO. With their help, your website will run better in the search engine and bring in positive results.

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