What are The Factors to Consider While Choosing The Right Video CMS

What are The Factors to Consider While Choosing The Right Video CMS

Content Management System

One of the easiest ways to automate your online video content production/ broadcasting/ distribution is using video CMS software. With nearly  83.8% of content being consumed online being in video form, having software-based processes brings you a competitive advantage. Videos are used by businesses in a number of ways – sales videos, engaging customers, training employees, recording meetings, advertising and more. Live streaming is another aspect that is being extensively put to use, creating avenues for real-time collaboration or being part of the sales process and content strategy including internal operations. 

All of these above processes can be efficiently handled with video CMS software, considering the massive volumes of content being used…

What is a Video Content Management System?

Video CMS is one of the critical applications for video content producer management tools. It works much like a database to efficiently simplify the processes of storage querying, using metadata or keywords for specific videos and the distribution of these digital assets.  Publishers are able to bring to one platform all the input data.

It breaks down the different processes into ingestion, tagging and storing automatically and generates metadata for videos uploaded, a task that broadcasters will have to do!  Video CMS is useful for the end-user also as it eases the discovery of content. It will allow viewers to search the content in the system and to play it anywhere, thereby giving users a longer time to view videos.  

If you are beginning to wonder about how a video content management system works, the following sections give an overview of the simple technology behind this specialized tool and the features which make it so effective…

How Does a Video Content Management System Work?

Video content management systems typically automates and optimize all the processes and hosting of online video platform without you needing to know specialized coding techniques. The key function of a Video CMS will be organizing all of your video streaming data, centralized and localized to ease hosting and accessing the entire publisher’s archives. When the CMS is run on artificial intelligence analysis is a major benefit since the content is quickly scanned and indexed and categorized.

AI-based Video CMS also provides analytics since it is able to evaluate data and predict video performance. AI is used for analyzing the viewer data including the interface, to arrive at decisions and improve the visibility of the complete workflow. It improves the broadcaster functionality and it enhances the management of content internally and supports external sharing scenarios.

In order to use one of the best video content management systems you should ensure it has the following features…

11 Key Features of Professional-Grade Video CMS Platform:

The purpose of using a good video content management system is to optimize your skills and deliver the end purpose, whether distribution, broadcasting, storing or organizing. 

Must-have features are  

1. Video Encoding and Transcoding:

Technology updates lead to changes in screen display units. 4K and high-speed internet have changed the way video content is delivered. Hence, a built-in encoding and transcoding feature on a video CMS will be an ideal technical solution. Secondly, this feature is also very useful in repacking content for other formats for reliable playback on the device. Adaptive bitrate is the advantage.

2. Live Streaming:

Apart from the primary purpose of storing videos, for example, ‘on-demand’ videos, live broadcast is an extended feature. It helps in holding team meetings, conducting webinars for product launches, holding live events for audiences and saving videos in the CMS itself after the live streaming ends.

3. White label option: 

A major advantage of this feature is that businesses are able to create their own brands with the video CMS package working under the hood. The core features needed for video CMS – storing, organizing and distribution – integrates into your brand for native user experience and customized brand logo, colour or layout.

4. Accessing Video API:

Video API allows easy customization of video hosting and content management. It provides integration features for optimized hosting via CMS on your own platform. This helps you to gain full control over the content and how it is shared. 

5. Organizing Videos: 

This is a key feature to keeping videos arranged in a logical group and is helpful for finding needed videos correctly. By grouping the video together, one is able to find videos which are very similar and engage them. It should support sub-categorization, tagging, and creating smart playlists, 

6. Video Monetization:

A well-designed video CMS supports all types of monetization efforts. The primary component is an in-built video paywall which is well secured and protected. It should have multiple options and integrations so customers are not troubled or worried about payment options. It should offer three types of models for monetization – Pay per view, subscription and advertising

7. Bulk Uploading:

This is an advanced feature which is essential for large-scale video operations. It helps in rapid, efficient video uploads of multiple files into the CMS. Therefore, the time needed for preparing the videos is reduced and minimizes the bandwidth used to upload. For this purpose, three options are available – Integration with Dropbox, uploading FTP, and Video library migration. 

8. Video Captioning:

This feature is very important if you handle a lot of native-language videos. The closed captioning and subtitles will improve the accessibility of your video content. Viewers should always be given the option to turn it off or on the player itself. 

9. Analysis of video content:

Deep-level video analytics provides a wide range of input regarding the quality of the video, the average watching time, the period at which the viewing stopped, which page did the visitor arrive at and similar input. For broadcasters, it helps in determining the video hosting service and for publishers deeper look at the success of active content.

10. Smart uploading:

A key digital asset management feature, smart upload is essential for enhanced storing and bandwidth use. Such a feature will allow the selection of a large number of files for uploading in a single go. It should include features to resume from where you stopped or paused and buffer against unstable internet connections. Secure uploading and sharing using HTTPS uploading and delivery are also important.

11. Dedicated support for large video files:

Given that video files are very large and difficult to handle, a CMS is essential. It will scale the size for storing purposes and match the end-user needs. It will also ease uploading large files and storing them. 

Is there a need for a Video Content Management System?

The importance of a video content management system is when businesses use video format for communications for internal and external interaction. A professionally-built CMS software platform for video supports

  • Large files stored dedicatedly 

Most JPEG image files are in the region of 15 kilobytes, while an encoded video is about 5 minutes long and uses more than one thousand times the storage space. Hence Smart uploading and delivery of large video files are very important. 

  • Lag-Free Streaming

While using a CMS does not promise seamless playback on multiple devices, it will allow high quality and lag-free videos for viewing without limiting it to the device in use. This problem is also solved by auto transcoding for the conversion of video files into the best device and optimizing the streaming experience!

  • Video Security

Hosting videos on Youtube and similar platforms cause several security issues. Even self-produced content also needs to be secured since training videos and informational videos could be private in nature. 


 When you want to explore options available to scale the videos or monetize videos, the important recommendation is to choose a professional-grade vendor of video CMS. Only such software has the full-fledged 11 features and more discussed above to ensure optimized video management. The avenues for monetization are multiplied with your own video CMs, instead of using YouTube and similar free public platforms! Want to know more about the best CMS software for your business?

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