11 Smart Ways To Stop OTT Digital Piracy for Content Creators

OTT Digital Piracy

Digital Piracy is a very serious common problem everywhere. In the Oxford Dictionary, piracy is explained as the robbery and attacking of a ship in the mid-sea where no one is there to any help. But in this modern digital world, stealing one’s ideas and contents are very normal among writers and just changing one or two words to escape from plagiarism is an ordinary action of theirs and they are never ashamed of their such illegal shameful action. Digital piracy is the exercise of illegally copying and selling digital content such as movies, music, software program and e-books, etc. In this article, we review the potential solutions to prevent, detect, and reduce digital piracy.

Here are some of the most basic and smart ways to stop OTT digital piracy:

Access to affordable digital content

People aren’t able to afford the content available online so that digital piracy takes place. Probably access to affordable digital content is one of the most important approaches to scale down this digital evil and prevent its endless threats. Moreover, the digital gap also can be bridged with this solution.

Educate and Advice against Digital Piracy  

Another way to prevent your business from digital piracy is to educate and advise the audience all about it. Cybersecurity lessons also cover this factor and possibly it is essential to educate young adults about the same. 

Considering that access to technology has extensively expanded in recent years, everyone needs to understand the pros and cons of digital piracy. This can consist of maintaining sessions, discussing case studies, and elaborating on the effects of such evils. 

Not only will this solution assist kids to differentiate between pirated and original online content, however, but it will also even assist them to spread the word amongst their peers. 

Strict Anti-Piracy Measures

 Although there are several digital piracy laws that are openly upheld, without tough measures against piracy of software and content it will not be possible to reduce digital piracy, which can result in large fines for digital piracy. Such crimes, the revocation of licences due to piracy and the interruption of offers for that specific IP address. Internet users can be better protected with better prepared cyber cells and stricter measures against digital piracy. While the law sounds strict enough, tighter measures can bridge the gap between digital literacy and digital wellbeing.

Follow the AVoD(advertising-based Video on Demand) trend  

Given the high demand for free content in the OTT world, offering free ad-based streaming services to customers is a great concept. When people sign up for free video streaming services, they don’t mind looking at some ads. As a result, inserting the AVoD trend will drastically reduce the demand for pirated content as the content is now freely available.

Content-based pricing 

We agree that the quality technique to prevent OTT video piracy is to apply a content-based pricing model. Consider the following scenario: on your streaming store, each video has a fixed price, and customers can directly access their selected material by paying that fee. They pay for a single show in the place of a month’s membership, and that they won’t need to pay again once that programme ends. This method can efficiently relieve OTT customers’ monthly price range restrictions and prevent them from resorting to piracy.

Digital Rights Management

Digital Rights Management (DRM) is a general-purpose defence solution to protect against digital piracy. This build limits unauthorized duplication of content and allows content owners to implement licensing requirements. This security is achieved by implanting code that prevents content from being distributed without permission. It also limits the ways customers can get content.

Forensic Watermarking

Watermark solutions will be used to reduce digital piracy. A visible watermark helps prevent piracy, while an invisible watermark can help limit the spread of piracy. An invisible watermark embeds certain information in a multimedia document that contains a video that is not visible. However, it can be easily recognized with the naked eye by the watermark solution recognition system. Identical variations of the same content can be embedded with a completely unique watermark. This allows content owners to choose which content has been filtered and then they could point out to those responsible one more time to flee.

Fingerprinting

Fingerprinting permits content owners to effortlessly determine if their content has been illegally uploaded to websites consisting of YouTube.

The fingerprint identity gadget analyses the document and tests it against the fingerprints within its database to peer if the content material is copyrighted material.

Website Blocking

Website blocking is another famous method used for preventing digital piracy. Rights Holders may get assistance from Internet Service Providers (ISPs) to block access to illegal streaming websites. 

There are 3 primary techniques for internet site blocking:

  • Internet Protocol address blocking, 
  • Domain Name Server blocking 
  • Uniform Resource Locator blockading.

Take-down Notices

Rights owners and vendors also appoint piracy countermeasures to break and take down pirated content.

These range from conventional take-down notices to custom real-time messages. TV service vendors and operators can pick out which purchasers are looking for illegal streams and encourage them to replace legal services. These notices of copyright infringements permit the consumers to come to be aware that they alone are responsible for their moves online.

Copyright infringement notices have been demonstrated to be quite powerful and are utilized by many predominant Internet Service Providers (ISPs) in partnership with copyright holders.

Anti-Piracy Legal Strategies and Investigations

Legal strategies and investigations to combat piracy involve prosecuting individuals and authorities who upload and download pirated content. Anti-piracy investigations permit content owners to discover in which and the way content is being leaked and provide higher expertise of the dangers an organization is at risk of and their capacity scale.

Once the dimensions of the unlawful distribution of content have been determined, steps can then be taken to rectify this, and a strategy may be defined that could assist agencies and operational methods adapt to the piracy threats faced. Anti-piracy investigations are one of the best solutions to digital piracy.

Conclusion

Digital piracy can never be completely destroyed; However, there are some measures that can be taken to significantly prevent and protect digital piracy. Strengthening the security of your OTT platform through the use of technologies such as DRM, digital watermarks, encryption, and others can significantly reduce this risk. The anti-piracy measures are listed above to ensure a safe streaming environment. 

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